Ladies and gentlemen, online shopping at Amazon just got fancier. You read that right! Amazon welcomed high-end beauty products with the launching of their new Luxury Beauty store last Friday.

According to nydailynews.com:

“We have luxury shoppers,” said Chance Wales, Amazon’s director of beauty and health & personal care, told WWD. “What we have been lacking is luxury brands, and we hope this is the first step to marry our customer’s needs with what brands expect in terms of displaying and selling their luxury [products].

The latest section of the website has the same clean layout that Amazon shoppers are used to. The luxe brands are sorted into 6 categories (Skin Care, Makeup, Fragrance, Hair Care, Men’s and On Trend)  with 24 prestigous brands like Nars, Deborah Lippman, Burberry, L’Occitane, Dr. Brandt Skincare, Jack Black, Dr. Dennis Gross Skincare and Stila.

This development gives consumers much to be excited about even though the Amazon selection for some of the brands are still relatively small and there are still many labels that have not yet signed on to Amazon like Lancome, Chanel,  Estée Lauder and Laura Mercier.

Photo credits: www.amazon.com