When he is not so busy with his music or spending family time with Queen Bey and Blue Ivy, Jay-Z can be seen showing his proud New Yorker side and helping promote education as well.

According to mixmag.net:

Fashion is doing its bit for charity as Jay-Z teams up with luxury department store Barneys New York to create a limited quantity of pieces in which a quarter of sales will go towards the Shawn Carter Scholarship Foundation.

Aptly named ‘A New York Holiday’, the collection consists of various items from celebrated luxury brands and designers to represent New York’s culture and lifestyle. The color palette for the opulent merchandise is black, white, silver and gold.

A teaser of the collection has been put up at the  Barneys website and some of the big names that collaborated with Mr. Carter are Balenciaga, Balmain, Lanvin, The Elder Statesman, En Noir, Hoorsenbuhs, Just Don (coming soon!), Proenza Schouler, Rick Owens,Stutterheim, Acne Studios, and Cutler & Gross.

On the Barneys website, Jay-Z shares “With this project, Barneys New York and I were able to take the slickness, energy, and innovation of New York City and translate that into quality, timeless pieces.”

A New York Holiday will be available starting November 20.

18-karat knuckle-duster ring from Hoorsenbuhs

a black leather backpack from Balenciaga and hoodies from Rick Owens

Photo credits: thewindow.barneys.com and billboard.com